Cisco has launched a new marketing/advertising campaign called “The Human Network”. I first saw it as an ad on tv and I actually went back (thanks Tivo) and watched it a second time. When is the last time you did that? What a fantastic tv ad. Then I saw it on-line and today I have found the main site. They are also now getting Internet industry luminaries to help define what is the human network. In fact, anyone can submit a story about what the human network means to them. The main site has lots of inspiring and interesting content on it. Nowhere do I see an ad or data sheet for a Cisco router. This is about branding and it works.
I’m just waiting for Apple to ship Core 2 Duo MacBooks and I’m gone. See you later Windows. The latest nightmare story about Vista and it’s insane licensing/restrictions is that you will only be able to transfer your license to one other computer. Windows XP allowed for unlimited license transfers. This is just a huge pain in the ass, making it more difficult for legitimate users. I don’t know what Microsoft is thinking.
Apple is already starting to slowly chew up market share and now they are making it even more tempting to move to OS X. People are going to hang on to XP as long as they possibly can. Who cares about your ultra slick eye candy. It’s mostly copied from Apple, you can’t run it unless you have a fairly powerful system and now the thought police is looking over your shoulder all day watching that you don’t do something wrong.
Apple isn’t perfect either, but they’re much easier to deal with and desktop Linux just isn’t there yet.
Now this is funny. The Internet is a series of tubes; so these are the guys who are really running things!