The Best Marketing Campaign Ever

October 17, 2006

Cisco has launched a new marketing/advertising campaign called “The Human Network”. I first saw it as an ad on tv and I actually went back (thanks Tivo) and watched it a second time. When is the last time you did that? What a fantastic tv ad. Then I saw it on-line and today I have found the main site. They are also now getting Internet industry luminaries to help define what is the human network. In fact, anyone can submit a story about what the human network means to them. The main site has lots of inspiring and interesting content on it. Nowhere do I see an ad or data sheet for a Cisco router. This is about branding and it works.


How Friendster Blew It

October 16, 2006

The Internet world was their oyster. Right technology and the right time, and still Friendster, the worlds first social network, messed it up. Here is a good article about how they did it.

Reuters News Service for Second Life

October 16, 2006

The Reuters news service is opening a virtual bureau in the on-line world Second Life. Adam Pasick will be the first correspondent, reporting on news, cultural events and finance in the virtual world. More and more big name companies are starting to dip their toes in this virtual water. It’s interesting to watch but when will someone crack a Second Life business model that really works?

Microsoft-Vista Licensing Sucks Ass

October 13, 2006

I’m just waiting for Apple to ship Core 2 Duo MacBooks and I’m gone. See you later Windows. The latest nightmare story about Vista and it’s insane licensing/restrictions is that you will only be able to transfer your license to one other computer. Windows XP allowed for unlimited license transfers. This is just a huge pain in the ass, making it more difficult for legitimate users. I don’t know what Microsoft is thinking.

Apple is already starting to slowly chew up market share and now they are making it even more tempting to move to OS X. People are going to hang on to XP as long as they possibly can. Who cares about your ultra slick eye candy. It’s mostly copied from Apple, you can’t run it unless you have a fairly powerful system and now the thought police is looking over your shoulder all day watching that you don’t do something wrong.

Apple isn’t perfect either, but they’re much easier to deal with and desktop Linux just isn’t there yet.

In-Game Advertising

October 13, 2006

Ozgur Alaz has a nice post on in-game advertising.

Disney Orgy – Messing With The Brand

October 13, 2006

How out of control are companies with regard to their brands? Very. Check this video out; shot backstage at Disneyland Paris presumably by a Disney cast member. The combination of cheap, mobile video recording and media sharing social networks like YouTube make this kind of thing all to easy. I’m sure these cast members thought they were backstage and therefore in a safe place where they don’t have to be “on”. Backstage should be a safe place for employees but someone did shoot the video and it did get out. Disney’s new or reinforced policy will be, when you have the outfit on, you’re “on”, no matter where you are. Think of Abu Ghraib in Iraq. People casually taking digital pictures, but with the power of the network, they got out and created a firestorm.

It also means as a person living in this connected world, you have to be extra careful of what you do or say. You could be recorded at any time, by anyone. So where are the lines drawn? Does anyone have the right to record you with audio, video or a photo and share that to the world? Do you control those permissions? Will there be a wave of lawsuits by people who have not consented to have their image or voice published on the Internet?

utube or YouTube? What’s In A Name

October 13, 2006

Now this is funny. The Internet is a series of tubes; so these are the guys who are really running things!