It’s finally here. YouTube has started video advertising, allowing ads on the site that include video. It’s only natural, no big surprise here. They have, however, created something kind of cool in Brand Channels, wherein advertisers can have their own channel to push all their stuff down. The first such channel is…….The Paris Hilton Channel. Of course. Paris, remember, was also one of the first commercial podcasters when she was promoting her House of Wax movie. Let’s hope marketers don’t just shove the same old crap they serve us on tv and radio down this hot new medium.
JZ makes some great observations about the nature of desktop/web/mobile computing and the lack of cohesiveness between them. All of this in light of the Bill Gates leaving Microsoft news. Jeremy thinks Microsoft may have the inside track to solving these issues, especially with their Live Clipboard technology. Let's hope somebody comes up with something soon because it's already getting pretty confusing.
All of a sudden, several prominent bloggers are all over Google. Om Malik wonders if Google is wasting its genus cycles, Paul Kedrosky says "Google is beginning to bug me" and Michael (Tech Crunch) Arrington vents about Google fanboys. The Google motto may be "Do no evil" whatever the hell that means, but they have always been a very arrogant company and I think now pretty unfocused. All that extra time they give their employees to work on pet projects has produced many new and interesting things. But Google seems to have to have no other strategy than to release whatever they have and see what sticks. No one can find a coherent strategy. Google is great, but they aren't Gods gift to the Internet.
Actually, pound for pound, I think Yahoo has better stuff going on right now, and they are flying way under the radar. Yahoo mail is very good. Yahoo maps is great, better than Google by far. I find the My Yahoo custom homepage to be the best out there, again way better than Google.
Google, the honeymoon is finally coming to an end. Now you're going to have to really prove yourself.