October 24, 2006
Another great and insightful post from Dave Slusher. The battle for the next generation of Internet users is on. What are we going to call these guys, the YouTube/Google generation? The GooTube generation?
Here is a link to the pdf describing this program.
October 17, 2006
Cisco has launched a new marketing/advertising campaign called “The Human Network”. I first saw it as an ad on tv and I actually went back (thanks Tivo) and watched it a second time. When is the last time you did that? What a fantastic tv ad. Then I saw it on-line and today I have found the main site. They are also now getting Internet industry luminaries to help define what is the human network. In fact, anyone can submit a story about what the human network means to them. The main site has lots of inspiring and interesting content on it. Nowhere do I see an ad or data sheet for a Cisco router. This is about branding and it works.
October 13, 2006
Ozgur Alaz has a nice post on in-game advertising.
July 30, 2006
News that some record labels are delaying the availability of digital downloads, sometimes for weeks and weeks. Here are all these people waiting to give you money and you act like you don’t want it. And this is distribution on iTunes with DRM and everything. You don’t think that track is already on the P2P networks anyway. I don’t understand the logic of waiting on digital release. Some fans are actively telling others to go get the tracks they want off the P2P networks. If you will not make available what people want on a legit basis, you will force them into illegit practices. The fact is, many people are not going to go down to their retail store and pay for a CD. I know it hurts, but it’s the truth and the future. How the music industry can continue to frustrate and piss off it’s customers is amazing to me. I never saw that in any of the business books I ever had.