How out of control are companies with regard to their brands? Very. Check this video out; shot backstage at Disneyland Paris presumably by a Disney cast member. The combination of cheap, mobile video recording and media sharing social networks like YouTube make this kind of thing all to easy. I’m sure these cast members thought they were backstage and therefore in a safe place where they don’t have to be “on”. Backstage should be a safe place for employees but someone did shoot the video and it did get out. Disney’s new or reinforced policy will be, when you have the outfit on, you’re “on”, no matter where you are. Think of Abu Ghraib in Iraq. People casually taking digital pictures, but with the power of the network, they got out and created a firestorm.
It also means as a person living in this connected world, you have to be extra careful of what you do or say. You could be recorded at any time, by anyone. So where are the lines drawn? Does anyone have the right to record you with audio, video or a photo and share that to the world? Do you control those permissions? Will there be a wave of lawsuits by people who have not consented to have their image or voice published on the Internet?