The Best Marketing Campaign Ever

Cisco has launched a new marketing/advertising campaign called “The Human Network”. I first saw it as an ad on tv and I actually went back (thanks Tivo) and watched it a second time. When is the last time you did that? What a fantastic tv ad. Then I saw it on-line and today I have found the main site. They are also now getting Internet industry luminaries to help define what is the human network. In fact, anyone can submit a story about what the human network means to them. The main site has lots of inspiring and interesting content on it. Nowhere do I see an ad or data sheet for a Cisco router. This is about branding and it works.


Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: