Microsoft Wants To Eat Everyones Lunch

It looks like Microsoft will indeed launch a digital music player to rival the iPod by Christmas. With the exception of the Xbox, Microsoft hasn’t had the best luck with hardware. This also spells bad news for all the other Microsoft compatible players because:

“They’re proposing an iTunes model approach,” the first source told Reuters. “They’re now interested in controlling the whole vertical stack of technology from the device to the service to the software.”

So, they understand the power of what Apple is doing with iPod, controlling end to end the entire system. I also wonder if they will finally build in Podcasting to their new software that will be pared with this device. I cannot believe they would not. Also, good news for Microsoft is they have put J. Allard, vice president of the Xbox team on the project. This guy definitely knows how to get things done. Xbox has been a huge success.

In the end, this is good for everyone as it will keep Apple honest and keep both companies innovating like mad to gain the advantage. The bad thing is that consumers will likely have to choose between two closed systems. At least the iPod goes cross plat form. I wonder if Microsoft’s will?

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