You should be very careful to use the word ultimate, there’s really no going back from there. What happens when you have the ultimate version 2? I guess the ultimate wasn’t so ultimate was it. This smells of another over hyped Microsoft product. It even has an over the top flash video with all kinds of promises. Hey, will it put my kids to bed? It’s just a keyboard, don’t overdo it boys.
From the marketing copy (this is for real)
Can a keyboard create its own mood lighting? Respond to you? Enlighten you? Move with you?
Dude, I don’t want a keyboard, or any other piece of technology that moves with me. I don’t even know what the hell that means and I don’t like the sound of it. Just do your job and input characters.